Importance of Personalization in Digital Marketing By The Founder & CEO of the BAB Group Of Companies, Dr. Bilal Ahmad Bhat
In today’s digital age, where consumers are inundated with information and choices, personalization has emerged as a cornerstone of effective digital marketing strategies. Personalization goes beyond basic segmentation; it involves tailoring content, products, and experiences to meet the unique needs and preferences of individual customers. Here’s why personalization is crucial in driving business success and …